(616) 209-9190
jaden@hendersonweb.dev
We have you fill out a form to collect necessary materials like testimonials, logos, etc. That's it on your end. After that, we do a little research about your business' niche and how we can design and develop the website to effectively target it.
We create the design of your website in professional software based on your specific style and your industry's need. We then meet with you to approve the design before it gets built.
We build your website from scratch to match your design. Our process is mobile-first, responsive, and as performant as it gets. Our team can build your site in 2 weeks, and we focus on SEO principles throughout the build process.
We register your domain, set up your email, and your site goes live. Core analytics are monitored and any regular maintenance is handled.
Everything is up and running. Your Google Business Profile is reviewed and updated, and optionally, an SEO professional can regularly update keywords on your site for the best possible ranking.
Founder, Developer
Sales
We take into consideration any notes or design guidelines you provide.
We design from the ground up instead of starting with a template.
Every site is custom-built to match your industry, tone, and target customer.
Layouts are intentional and conversion-focused, not decorative for the sake of it.
Mobile is treated as the default experience, not an afterthought.
Design decisions are tied directly to usability, speed, and clarity.
We write the code ourselves instead of relying on bloated page builders. DIY website builders are convenient, but ultimately reliant on slow javascript components to load anything.
We have real experience building websites from code we write, where every decision is intentional. We don't outsource any work to third-rate developers or depend on AI to do the heavy lifting.
No unnecessary JavaScript libraries, tracking junk, or third-party clutter.
We have a thorough optimization pipeline that strips out any unnecessary content from hitting production.
Images are properly sized, compressed, and loaded intentionally.
Core Web Vitals like LCP, CLS, and INP are treated as first-class metrics.
Our sites regularly score in the high 90s on Google PageSpeed because nothing is wasted. Learn more about PageSpeed here.
Some agencies talk about things like "SERP optimization" or "crawlable site structures" as if they're revolutionary technologies. In reality, these are baseline practices that any competent developer should already be handling.
We formulate our websites according to the seven pillars of SEO throughout the development process so that you can go above and beyond an entry-level approach and your site is built to perform competitively.
Technical quality: clean code, fast load times, proper indexing, SSL, and reliable hosting so Google sees the site as legitimate and professional
Authority: we align your website with your Google Business Profile, reviews, citations, and local mentions so Google trusts that you're a real business in a real place
Content relevance: every page is written to clearly match your service and niche so Google knows exactly what you do and who to show you to
Search intent alignment: service pages are built to convert customers, not read like blog posts, and FAQs handle research-style searches without diluting sales pages
Site structure: clear page hierarchy, logical internal links, and no dead ends so users and search engines can navigate effortlessly
Click-through behavior: pages are structured to look trustworthy in search results and keep users engaged once they arrive
Local SEO: often the most overlooked, local SEO is essential to small businesses positioning themselves within a local economy. Factors like backlinks from reviews in the area and Name-Address-Phone Number consistency are considered.
Optionally, if a client wants the absolute best ranking, we consult with an external SEO professional to do an in-depth analysis of the target market. However, this is a longer-term investment, and isn't as huge of an ROI as the seven pillars.
We structure sites specifically for local service businesses, not generic brands.
Your location, service area, hours, and contact info are clearly reinforced throughout the site.
We align your website with your Google Business Profile and local listings.
Name, address, and phone number consistency is treated as a requirement, not a suggestion.
The goal is to make it obvious to Google that you are the right result for people searching nearby.
The way we build our sites means there's nothing to hack in the first place. There's no database or backend system that can be exploited.
Most small-business hacks come from misconfiguration or outdated software, which we avoid entirely.
No WordPress, plugins, themes, or admin dashboards to exploit.
No exposed login pages or update cycles that attackers target.
Static architecture means there's nothing to inject or hijack.
Hosting is locked down with SSL and modern security defaults, so your users have nothing to worry about.
Social media posting or content calendars
Review generation or reputation manipulation (Google punishes this regardless)
Ongoing blog writing unless it serves a clear SEO or conversion purpose
Anything that would distract from building a fast, reliable, and effective website
